Job Position: Assistant Manager, Prepaid Acquisitions
Job Details:
To sustain and enhance targeted gross revenue in respective territory or designated rural area by effective implementation of planned sales and distribution strategies that are aimed at improving the distribution channel.
REPORTING TO :
Manager, Prepaid Acquisitions
LOCATION:
Lagos
JOB PURPOSE:
To sustain and enhance targeted gross revenue in respective territory or designated rural area by effective implementation of planned sales and distribution strategies that are aimed at improving the distribution channel.
PRINCIPAL ACCOUNTABILITIES
EXPECTED END RESULTS & MAJOR ACTIVITIES
1. Effective and efficient utilization of the Sales & Distribution verticals the deliver quality Gross Adds leading to growth in REC and Revenues
To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
To design and provide tools to sales team for market expansion
To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
To conceptualize and rollout suitable products and plans in to drive acquisitions and revenue.
To design suitable consumer and trade schemes so as to acquire revenue-paying customers.
To analyze and identify channel partner ROI enhancement opportunities.
To design and implement channel incentive program to achieve the desired REC net adds target.
To facilitate sales team to achieve the desired REC net adds target through conceptualizing and implementing suitable sales incentive programs
To plan and monitor acquisition cost. To plan and optimize the Sales and Distribution service expenses.
2. Incremental Share of Net Adds
To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition
To plan and implement the handsets strategy to gain market share and counter competition
3. Customer Delight measure in terms of Schemes and Promotions
Track and monitor the demand planning process to ensure sufficient SIM stock availability across the zones and ensure 30 day buffer stock at all times
Work closely with and design initiatives with the CSD team to ensure zero impact of ongoing SIM registration requirement on gross adds targets
4. Reporting
Generate reports on prepaid acquisition strategies that shows trends, ROI and impact to aid effective business decisions
Provide Summarized Analysis to aid Executive Management in Commercial & Strategic decisions
5. Revenue enhancement
Plan and direct initiatives to ensure quality gross adds i.e. new additions with steady revenue generating activities over first 90 days of life on the network
DIMENSIONS (METRIC MEASURES)
Achieve REC Net adds target
At least 2% Incremental Customer Market Share-
Achieve gross adds customer count and revenue targets
Reduction in gross acquisition costs
Other Dimension
Segment wise and BTS/Zone/Region wise planning and target cascade
No of direct reports - 1
-
Educational Qualifications
Bachelor’s degree in Social Sciences, Management or any numerate discipline
MBA and/or professional certification would be an added advantage
Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
Relevant Experience
5-8 years experience in Marketing or Sales function in FMCG or telecoms environment
2-3 years supervisory role
Must have hands on experience in planning, forecasting, analysis and reporting
Personal Characteristics & Behaviours
Strong skills in trend analysis and interpretation
Ability to draw inferences from limited/incomplete data
Ability to read, understand and extract valuable insights from Market research reports
Good report writing skills.
Good problem solving and analytical abilities
Team play
Ability to function under pressure.
Good verbal and written communication skills
Ability to organize and prioritize multiple tasks
Confident
Self starter
Logical Reasoning
Willingness to undertake fairly regular regional travel
For more information, please visit the official website
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